BMJ Best Practice and Your.MD enter strategic partnership for AI medical validation

24 May 2018 in Company

BMJ Best Practice will apply their unique experience in evidence-based medical information to validate the medical data used by Your.MD’s AI symptom checker.

London, 24 May 2018

BMJ Best Practice, ranked one of the best clinical decision support tools for health professionals worldwide, has entered into a strategic partnership with Your.MD, an evidence-based AI platform designed to help people find personalised and safe health information online, for the independent validation of their medical data models.

The team at BMJ Best Practice has extensive experience in the sourcing, reviewing and validating of the latest clinical evidence which has been at the heart of the Best Practice service for the medical profession worldwide for over a decade.

Your.MD has developed an AI platform designed to understand the individual probability of any individual to suffer from a condition, to provide safe health information and direct users towards vetted providers of products or services that can help them.

A crucial and growing challenge for emergent AI systems is the ability to demonstrate the safety and transparency of their algorithms, data and information. The lack of an existing regulatory framework for AI Health services poses clear risks for users and potential partner companies interested in leveraging these promising solutions.

Your.MD, the company that has been defining the space of direct-to-users AI health systems since the launch of its first AI Health Chatbot in November 2015, has always placed safety and transparency at the core of its strategy and decided to follow a self-regulatory approach based on external third-party validations:

  • The AI algorithms developed by Your.MD have been reviewed and assessed by Optimity Advisors, a leading international health consultancy and Professor Maarten de Vos, Director of Oxford Biodesign at the University of Oxford;
  • The medical data used by the AI algorithms are now going to be validated by BMJ Best Practice;
  • The information provided to end-users is based on content licensed from NHS Choices;
  • The processes used by Your.MD to deliver the service follow the NHS clinical safety guidelines and are certified (CE Mark).

BMJ Best Practice is clearly the ideal partner for Your.MD given their unique experience and trust in the market in validating evidence-based medical data.

Sharon Cooper, Chief Digital Officer of BMJ commented: “Personalised medicine is fundamental to the future of healthcare, and I expect AI to play an essential role in delivering a healthcare service to everyone, everywhere, but the challenges in ensuring a safe, trusted service are not to be underestimated. BMJ has a simple mission, to ‘advance healthcare worldwide’, and partnerships such as our relationship with Your.MD are key to enabling us to learn and grow as a digital business to deliver on that mission”.

Matteo Berlucchi, CEO and Co-founder of Your.MD said: “Trust is the biggest challenge for any AI system but for healthcare in particular. How can you trust the information or advice you receive from an AI system? Are the algorithms designed in an unbiased way? Are the data used to train the AI of the necessary quality? At Your.MD we believe we have designed one of the best AI platforms in the world to help in achieving Universal Healthcare, one of the Sustainable Development Goals set by the UN for 2030. Now we want to show that our software, data and processes are of the standard required to be able to deliver our vision and BMJ is the ideal partner to help us achieve this ambitious goal”.


BMJ is a healthcare knowledge provider that aims to advance healthcare worldwide by sharing knowledge and expertise to improve experiences, outcomes and value. For a full list of BMJ products and services, please visit​ ​


Your.MD is a free service that uses Artificial Intelligence to give safe health information to help everyone in the world make the best choices for their health. For more information please visit ​



Important: Our website provides useful information but is not a substitute for medical advice. You should always seek the advice of your doctor when making decisions about your health.

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