Colette Harris has more than 20 years of experience creating content, tools, online communities and services to support people to find better health and wellbeing. She has worked for national newspapers, edited national magazines including Health Plus for EMAP, You & Your Wedding for Hearst, has been the Creative Communications Director at a health marketing agency and led the health content delivery and innovation at respected charities Asthma UK and the British Heart Foundation. Her passion is finding ways to engage and entertain people to help them kick-start and sustain healthier habits. 'My drive to build people's confidence to self-manage came from my own experience getting a diagnosis of PCOS in 1996 when there was no information around for non-medical people and a massive lack of research to drive better treatment for women with this incredibly common yet challenging condition - I wrote books and helped to set up a support group, which inspired me to see that helping people better navigate the healthcare system and understand how they can be agents of their own improved health outcomes is an absolute privilege.' Colette is all about user-centred approaches, strategic thinking and multi-disciplinary teams. And working collaboratively to find solutions that meet user needs and commercial objectives. 'I absolutely love the Healthily opportunity to bring my experience with robust evidencing and behaviour change psychology frameworks together with my years of experience in consumer media, UX writing and team management. Getting the chance to work with commercial partners seeking to improve health and wellbeing is deeply satisfying too.' If she had to sum up her approach it would be:
1. Robust evidence combined with deep audience insight (including psychological motivations).
2. An unwavering focus on fulfilling strategic and commercial imperatives.
3. Meeting user needs and challenging health inequalities
4. Must-look, must-share presentation using the latest consumer engagement techniques.
5. Lots of chocolate.
6. Coastal walks.
7. Reading in the bath.